Master of Business Administration (Marketing)

COURSE DESCRIPTION

MBA Marketing degree is no more restricted to traditional marketing strategies and now includes new age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.

You have the option to switch to consultancy, or enterprising management after MBA  Marketing, as the course curriculum prepares you for such roles.

As per payscale, the average salary of a marketing manager is INR 9,03,076 which is higher than what a HR manager (INR 7,82,489) or Operations manager would get (INR 8,32,787).

MBA marketing is one of the popular and demanding MBA Specializations. The top recruiters for MBA marketing graduates are Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.

The reason why MBA marketing is so popular is because every company relies on marketing to build customer loyalty, and increase their revenue.

Marketing sector is known to be the topmost recruiting sector in MBA Placements. As per IIM Ahmedabad Placements 2021 reports, Marketing was the second highest recruiting sector after Finance, with highest CTC of INR 27 lakhs per annum offered by HUL.