Course Syllabus
Module & Syllabus
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs. Digital Marketing
- Key channels of digital marketing
- Career opportunities
Module 2: Website & SEO Basics
- Understanding websites & landing pages
- Basics of Search Engine Optimization (SEO)
- On-Page SEO fundamentals (title, meta tags, keywords)
- Off-Page SEO overview (backlinks, directory submissions)
- Free SEO tools introduction
Module 3: Social Media Marketing (SMM)
- Introduction to Social Media Platforms (Facebook, Instagram, LinkedIn, YouTube)
- Creating engaging posts & content
- Social Media Optimization (SMO) basics
- Facebook & Instagram Page Setup
Module 4: Google Tools Essentials
- Google My Business setup
- Google Search Console & Analytics basics
- Google Ads overview
Module 5: Content & Email Marketing Basics
- Importance of content in digital marketing
- Content creation for social media & blogs
- Email marketing fundamentals
- Tools for email campaigns
Module 6: Digital Marketing Strategy & Career
- Building a short-term digital marketing plan
- Freelancing & earning opportunities
- Introduction to certifications (Google, HubSpot, Meta)
- Career guidance & resume preparation
-
Certification
Upon successful completion, learners will receive a “Certified Digital Marketing Professional (Short-Term) – S1” certificate.
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