Certificate in Digital Marketing Professional (Short Term ) S1+S2

S1: Core Digital Marketing Modules

(3 Months)

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Module 1: Introduction to Digital Marketing (1 Week)

• What is Digital Marketing & Career Scope
• Traditional vs Digital Marketing
• Understanding Digital Marketing Funnel
• Key Digital Marketing Channels

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Module 2: Website Planning & Development (2 Weeks)

• Basics of Website Creation (WordPress/No-Code Tools)
• Domain, Hosting, SSL, CMS setup
• Landing Page Optimisation
• User Experience (UX) & Conversion Rate

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Module 3: Search Engine Optimisation (SEO) (3 Weeks)

• On-Page SEO (Meta Tags, Keywords, URL Structure, Schema)
• Off-Page SEO (Backlinks, Guest Posting, Citations)
• Technical SEO (Site Speed, Mobile SEO, Sitemap, Robots.txt)
• Local SEO & Google Business Profile
• SEO Tools: Google Search Console, Ahrefs, SEMrush

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Module 4: Content Marketing (2 Weeks)

• Content Strategy for Blogs, Videos, Social Media
• Copywriting & Storytelling
• Content Calendar & Distribution
• Tools: Canva, Grammarly, ChatGPT

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Module 5: Social Media Marketing (SMM) (3 Weeks)

• Facebook, Instagram, LinkedIn, Twitter, YouTube Marketing
• Paid Campaigns & Ads Management
• Social Media Strategy & Analytics
• Influencer Marketing
• Tools: Meta Business Suite, Buffer, Hootsuite
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S2: Advanced Digital Marketing Modules

(3 Months)

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Module 6: Search Engine Marketing (SEM/PPC) (3 Weeks)

• Google Ads (Search, Display, Video, App Campaigns)
• Keyword Planning & Bidding Strategies
• Campaign Optimization & A/B Testing
• Conversion Tracking & Analytics

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Module 7: Email Marketing & Automation (2 Weeks)

• Building Email Lists
• Designing Campaigns & Funnels
• Tools: Mailchimp, HubSpot
• Drip Campaigns & Automation

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Module 8: E-commerce & Affiliate Marketing (2 Weeks)

• E-commerce Marketing Strategies (Shopify, WooCommerce)
• Product Listing Ads & Shopping Campaigns
• Affiliate Marketing Basics & Networks (CJ, Amazon)
• Dropshipping Overview

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Module 9: Web Analytics & Data-Driven Marketing

(2 Weeks)

• Google Analytics 4 (GA4)
• Setting Goals, Events & Funnels
• Heatmaps & User Behavior Tracking (Hotjar)
• Data Reporting & Dashboard Creation

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Module 10: Emerging Trends & Advanced Tools (2 Weeks)

• AI in Digital Marketing (ChatGPT, Jasper, Canva AI)
• Voice & Video Marketing
• Online Reputation Management (ORM)
• Digital Marketing Strategy Project

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Capstone Project & Certification (2 Weeks)

• Live Campaign Execution(SEO + Google Ads + Social Media)
• Report & Strategy Presentation
• Certification Exam